Hop, Damn It!
Homebrewing is a new hobby of mine. I am a big fan of IPA beer, so I jumped on the idea of making not only the label but also designing the six-pack case as well.
I wanted the design to tell a joke that plays along with the name of the beer. The back side of the case starts the joke while the front side finishes it. The cases interact with each other as they display on grocery shelves side-by-side. As a person takes a bottle out of the case, the grasshopper appears on the front label.
Six-pack Case:
Front
Back
Side
Side