Future Project
Expedition: Iceland

@fpExpedition / Facebook / Flickr

What type of project will a group of cyclists invent as they take a worm’s eye view in a foreign land and push the limits of their impact through extreme physical, intellectual, and creative challenges?

Future Project Expedition was an initiative that encouraged participants to take a worm’s eye view and push the limits of their impact through extreme physical, intellectual, and creative challenges.
During June 2012, a team of cyclists and filmmakers participated in Future Project Expedition: Iceland. We rode mountain bikes from Höfn to Reykjavik, covering 300+ miles (480+ km) of Iceland’s southern coast. Team FPX was inspired to unite design and humanity in order to identify and advance Icelandic enterprise. After our bike tour, we came up with a concept called Share Cycle.

.

Share Cycle

After returning to Reykjavik, the team came up with the concept of Share Cycle, an international community driven, eco-conscious laundromat and business incubator space that fosters conversation and cultural exchange among locals and travelers in downtown Reykjavik.
The FPX: Iceland team shared this idea to locals and travelers during a public event in Reykjavik’s downtown area. Conversations and feedback about the potential of Share Cycle were documented and presented to city officials.

Team Manager, Design Strategist, Designer, Lead Facilitator
Iceland
June 2012