Future Project Expedition was an initiative that encouraged participants to take a worm’s eye view and push the limits of their impact through extreme physical, intellectual, and creative challenges.
During June 2012, a team of cyclists and filmmakers participated in Future Project Expedition: Iceland. We rode mountain bikes from Höfn to Reykjavik, covering 300+ miles (480+ km) of Iceland’s southern coast. Team FPX was inspired to unite design and humanity in order to identify and advance Icelandic enterprise. After our bike tour, we came up with a concept called Share Cycle.
After returning to Reykjavik, the team came up with the concept of Share Cycle, an international community driven, eco-conscious laundromat and business incubator space that fosters conversation and cultural exchange among locals and travelers in downtown Reykjavik.
The FPX: Iceland team shared this idea to locals and travelers during a public event in Reykjavik’s downtown area. Conversations and feedback about the potential of Share Cycle were documented and presented to city officials.
Team Manager, Design Strategist, Designer, Lead Facilitator