The Alabamboo
Make & Ride / @RideAlabamboo / Facebook

How might a cross-country bike ride help promote a new, sustainable, bamboo industry in hopes of building up a local southern economy?

In June of 2011, a team of four cyclists rode across America to share the Alabamboo initiative, a growing movement to bring sustainable bamboo production to Alabama, thus strengthening the economic and social fabric of the rural south.
We converged in Greensboro, AL and built bicycles from Alabama-grown bamboo with the help of the Bamboo Bike Studio. Then we pedaled west for two months, stopping at various locations to shed light on the Alabamboo story, sustainability, alternative transportation, and the benefits of domestic bamboo production. We ended in San Francisco, CA on July 30th.
Using design, social media, and various forms of mobile technology, we kept an updated blog to inform our fans, followers, and our mothers of our journey. We also collaborated with Central, one of our title sponsors, on designing shirts, stickers, and other types of schwag to promote the ride and the Alabamboo initiative.
Learn more about Alabamboo on GOOD Magazine and CBS News.

The Make Part

The Ride Part

Team Manager, Designer, Social Media
Spring 2011–July 2011

The Alabamboo logo was designed by Brian W. Jones