A win/win/win situation

Business
Written By Marc O'Brien

Going all in on climate as a design studio is a win/win/win situation for your studio, your clients, and the people they engage with.

I breakdown the cascading benefits of a climate-forward design studio and the impact their work can have.

YOUR STUDIO

+ Attract new clients who are working towards building a climate-positive future by positioning your studio as the go-to “climate design” expert

+ Nudge existing clients towards climate action by showing them how sustainable design choices can improve their business outcomes while contributing to environmental solutions⁠

+ Keep and attract employees who seek purpose in their work by creating a workplace culture that actively contributes to solving climate challenges, giving studio members the opportunity to align their career with their values⁠

+ Revamp your existing client services to scale up impactful work by integrating climate-conscious methodologies into current offerings, making sustainability a core feature rather than an add-on⁠

THE CLIENT

+ Receives great work that helps scale their climate impact

+ Supports funding efforts by presenting work that resonates and is measurable

+ Creates wide-spread adoption of their product, service, experience

+ Adds credibility to climate initiatives because of studio’s reputation

+ Connected to design studio's network of climate-forward partners, opening up potential collaborations

THEIR AUDIENCE / THE WORLD

+ Increased access to cost effective sustainable products and services that help reduce their environmental and carbon impact

+ Increased knowledge and awareness about climate-related issues and solutions

+ Opportunities to participate in and contribute to climate action initiatives

+ Improved health outcomes from environmentally conscious products and services

Maybe I’m biased, being a designer in climate since 2016. But to me, this trifecta approach is a no-brainer.

Marc O'Brien
As a Design Strategist and Creative Facilitator, I focus on social innovation, human-centered design, and purpose-driven initiatives that create positive change in the world. I love finding ways for organizations to make a huge impact in unexpected places. Working with others who are working towards creating positive change, I use design as my tool to help them do this in a better way. In a playful workshop environment, I help Fortune 500 companies to startups, non-profits to universities, come up with fun, achievable, and innovative solutions to challenges. My prefer method is making. With a background in both web and graphic design, I bring ideas to life so others can see what’s possible.
marcobrien.net
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Climate action is a core business requirement for design studios