What does your design team care about?

Here’s a great (and simple) way to figure out what climate projects will get your team excited to work on.

1: Ask your team, 

“What is a positive memory or experience (old or new) that you have that connects to nature?”

Examples might include; hikes in the Appalachian mountains with your friends, Ocean Beach picnics in San Francisco, sailing off the coast of France with your family. Have them share out as a group.

2nd: Have them spend a few days to research the below:

A: How has our climate breakdown affected and will affect those places? How will sea level rise, drought, or wildfires impact those places rooted in memory/experience?

B: Research current solutions, approaches, or interventions within that space and the companies behind them. Create a list of 3–5 orgs/projects. Go to the Project Drawdown Solutions Library to get started.

3rd: Come back as a group to share out.

Is there a theme to these solution spaces? Could your studio get behind one or two of them to explore as a possible new sector?

I’ve learned that without any sort of personal connection to a climate-specific space, burnout increases while interest and quality of work diminishes.

We all need some sort of personal connection in taking climate action.

Working in climate is hard work, both emotionally and mentally. 

Having a connection to a place or memory will drive better engagement which will produce better work.